Paragon Book Gallery
www.paragonbook.com

Paragon Book Gallery has been the foremost source in the United States for books on Asia since 1948. We developed a website to showcase the entire Paragon catalog, ranging from new titles to rare, out-of-print books. Any title in the catalog can be purchased online from almost anywhere in the world. The website also offers information of general interest to the Asian art community, including news, event listings and contact information for art dealers.

Paragon's titles concern every country in Asia and every imaginable field of art, yet most customers have specific interests. To bridge this gap, we designed customized navigation and searching to help customers find the books they wish to buy. The catalog can be browsed by region and by subject. It can also be searched by these criteria, as well as by keyword, author, title, language, ISBN, or item number. Finally, librarians looking to acquire materials can list all books in a specific language that were added to the catalog within a given date range.

We added advanced features to Paragon's website that are more commonly found on much larger websites. Special offers can be applied to any book or to all books meeting specific criteria; it is possible to browse through the books that are thusly discounted. An upsell mechanism was developed based on specific business rules, and special promotion codes for further savings can be given to preferred customers. Searches can be performed not only on titles, but also on site features such as museum listings and art exhibitions. Last but not least, it is possible to download a print catalog online or request one by postal mail.