Gatorade

Gatorade, a PepsiCo product, is the leading sports drink. In April 2000, the Gatorade website was thoroughly redesigned by Mojo Unlimited. We implemented Mojo's design, developed business logic as needed and installed our content management system. We coalesced multiple FoxPro databases into a comprehensive master database, improving our ability to derive value from the data. We developed a new online store and customer feedback form. We were actively involved with ongoing improvements to the online store and other specific site functions

Gatorade sponsors a High School Athlete Award Program for elite high school athletes. Award winners were eligible for accounts on a special website, also designed by Mojo Unlimited and programmed by us. This community-oriented website offered discussion groups, E-mail, articles on training, and information about the High School Athlete Award Program itself.

A third website allows coaches to nominate their athletes online for the High School Athlete Award Program. The nominations are delivered electronically to Gatorade's marketing firm, resulting in a significant savings in cost and time.